PUBLISHERSStatement
Our Premier Audience
It has been said that you can often assess one’s character by the company they keep. I certainly agree
with that – the secret of Premier Guitar’s success lies
in the fact that we’ve been able to attract a passionate, dedicated audience. And while we’ve known that
all along, the recent results of our first, official Ad-Q
advertising and readership study, conducted with our
September issue, confirm it.
The study was managed by one of the world’s largest and most prestigious audience research firms,
Harvey Research ( harveyresearch.com). It was a
comprehensive report card on Premier Guitar, and
provided us with a clear picture of what you like, what you don’t like, what works and
what doesn’t. As we work to give you what you want, need and expect, these kinds
of report cards will be vital. I’m as serious as a broken headstock when I tell you that
we do not take our responsibilities lightly, and it has also been an enlightening experience for all of us here at PG.
So allow me introduce you to your fellow readers. The average PG reader is 46. 7
years old and has been playing guitar for 17. 8 years. 95 percent of you play and own
electric guitars, while 78 of you percent play and own acoustic guitars – 40 percent
also play the bass. 86 percent of you consider your playing level as “serious,” 42 percent classify yourselves as “guitar collectors” and 35 percent are professional performers. An incredible 97 percent of you purchase gear on a regular basis and intend of
making further investments in high-end or boutique gear in the next 18 months. Even
more remarkably, you report having gone on an average of two inflatable dates, a bit
below our staff average. Talk about dedication.
But what are we going to do with all this feedback? Well, we are going to strengthen
our dedication to informing you on the latest gear by giving you even more of the
features you can’t find elsewhere: builder profiles, new product spotlights and tech
advice columns. Our resident gearheads have revamped our ratings system and
added “Buy it if…” and “Skip it if…” to every review, to make sure you get enough
perspective before you open that wallet.
We’re going to keep encouraging you to become a better player with the TrueFire-powered Premier Clinic and we’ve launched our brand new digital edition
( http://digital.premierguitar.com) so you can get your PG fix anywhere there’s a computer. We’ve premiered our newly designed website ( premierguitar.com), where you
can find many more web-exclusive stories you can’t read in print, and we’ve even
made some changes to our design and typeface, to ensure PG remains readable and
easy to use.
We just thought you might appreciate knowing who you are hangin’ out with, as a
valued reader of Premier Guitar. One thing is certain – regardless of age, location or
musical style, we all are relentlessly pursuing tone. Welcome to the tone club; you are
in premier company.
We truly appreciate your continued support and encouragement. Happy Holidays to
all of you!
Nuff Sed.
Trent Salter, Publisher
trent@premierguitar.com
888.247.2009
1 PREMIER GUITAR JANUARY 2008
CEO Peter F. Sprague peter@premierguitar.com 877-704-GEAR (4327)
Publisher Trent Salter trent@premierguitar.com 888-247-2009
COO / CFO Patricia A. Sprague patti@premierguitar.com 877-704-GEAR (4327)
V. P. Sales Matt Charles matt@premierguitar.com 718-634-1977
editoriaL
Managing Editor Adam Moore adam@premierguitar.com 877-704-GEAR (4327)
Senior Editor James Egolf james@premierguitar.com 877-704-GEAR (4327)
Web Content Editor Joe Coffey joe@premierguitar.com 877-704-GEAR (4327)
Assistant Editor Rebecca Hay rebecca@premierguitar.com 877-704-GEAR (4327)
Assistant Editor Chris Kies chris@premierguitar.com 877-704-GEAR (4327)
production
Creative Director Benjamin Otis ben@premierguitar.com 877-704-GEAR (4327)
Production Coordinator Shannon Britcher shannon@premierguitar.com 877-704-GEAR (4327)
Circulation Manager Lois Stodola lois@premierguitar.com 877-704-GEAR (4327)
contributing photographerS
Wayne Dennon
Ben Otis
adVertiSing
Senior Account
Executive BrettPetrusek brett@premierguitar.com 612-869-3967
Account Executive Jeannie Rossow jeannie@premierguitar.com 515-574-2210
Director, Retail
Sales & Service Dave Westin dave@premierguitar.com 800-574-7333
Marketing
Director Of Marketing Shelby Kraus shelby@premierguitar.com 877-704-GEAR (4327)
WebSiteS
Our Portal: www.premierguitar.com
Our Online Magazine: http://digital.premierguitar.com
The information and advertising set forth herein has been obtained from sources
believed to be reliable and compiled with great care. Gearhead Communications,
L.L.C., however, does not warrant complete accuracy of such information and
assumes no responsibility for any consequences arising from the use thereof or
reliance thereon. Publisher reserves the right to reject or cancel any advertisement
or space reservation at any time without notice. Publisher shall not be liable for
any costs or damages if for any reason it fails to publish an advertisement. This
publication may not be reproduced, in whole or in part, stored in a retrieval system,
or transmitted, in any form or by any means, electronic, mechanical, photocopied,
recorded, or otherwise, without the prior written permission of the publisher.
Copyright © 2007. All Rights Reserved. Reproduction in whole or in part
without written permission is prohibited. Premier Guitar is a publication of
Gearhead Communications, L.L.C. Premier Guitar recommends you take
appropriate caution before buying items sight unseen. PG is not responsible
for misrepresentation of advertisers. We suggest you contact your own
attorney, the Better Business Bureau, or appropriate government agencies if
you experience a problem.
SubScriptionS: Premier Guitar is published monthly. Subscription rates:
$14.95 (12 issues), $24.95 ( 24 issues) Call for Canada, Mexico and foreign subscription rates. 877-704-4327; email address for customer service Shannon@
premierguitar.com
change of addreSS: Please send new address with Premier Guitar
mailing label to Premier Guitar, PO Box 127, Mount Vernon, IA. 52314.
a gearhead communications, L.L.c. publication
P.O. Box 127 • Mount Vernon, IA 52314
phone: 877-704-GEAR (4327) • 319-895-0050
fax: 319-895-0058
Web: www.premierguitar.com
e-mail: info@premierguitar.com
