Happy New Gear (Recession is Over, If You Want It)
Happy New Year everyone, and welcome to a
new season of Stomp School!
To start the New Year off right, I’ve got some
good news for you. Ready for it? The recession is over! That’s right, I said it. Recession is
over, if you want it (to borrow the lyrics of a
John Lennon song). But wait, it gets better—
I’m going to share with you my secret to
acquiring all the gear you want. All you really
need to have is an open mind.
You may be wondering how I can make such
a bold declaration. It’s as if I’m saying the
worst economic recession since the Great
Depression of the 1930s is actually over.
I’m not an economist by any means, so how
could I know such a thing?
Well, the recession is over if you want it to be
over. A proper discussion of this topic is really
beyond the scope of this column, so I’ll try to
summarize. There were several factors that contributed to the initial collapse of the economy,
but the situation was subsequently aggravated
and prolonged by the public’s panicked reaction to it. I touched on this in the May ’09
Stomp School column. Experts are now saying
that the recovery of the economy depends on
consumer spending. So in a practical sense, the
end of the recession is up to you and me.
This is a bit oversimplified and idealistic,
but I can assure you it isn’t mere conjecture.
On a personal level, my own observation
and experience has demonstrated that my
financial well-being is directly related to
my attitude about it, regardless of outside
circumstances. This leads us to the good
part—allow me to tell you how I’ve become a
magnet for attracting gear.
In a relatively short period of time, I’ve
amassed a small fortune in choice musical
gear without the apparent means to do so.
I run a small business and it’s sometimes a
struggle. I’m certainly not wealthy. I do have
an uncanny knack for acquiring gear, though.
In fact, I am now convinced that I can pretty
much have anything I want. Nothing is off
limits or out of the question. How do I do
it? It has more to do with my mindset than
what’s in my wallet. This has to happen first.
Here are a few tips that have helped me
acquire more gear than I can play in a year.
Positive Mental Attitude
Maintaining the proper attitude is the most
important factor in the successful acquisition of
gear. Many people deprive themselves of the
gear they’re gassing for by immediately thinking of all the reasons they can’t afford it. Don’t
get me wrong, I’m not advocating the practice
of living beyond your means, recklessly incurring debt, or resorting to unethical or illegal
tactics to get your gear fix on. I’m simply pointing out that by focusing on the problem, you
may prevent yourself from seeing the solution.
In other words, as soon as you tell yourself “you
can’t,” guess what? You can’t!
I do have an uncanny
knack for acquiring
gear, though. In fact, I
am now convinced that
I can pretty much have
anything I want.
Make a Wish List
Now that your mind is open to the possibility
of actually having it, the next thing you’ll want
to do is make a list of all the gear you want.
Not just a mental list, make a real list, just like
you’re writing a letter to Santa Claus. There’s
something about the act of taking the time
and effort to create a tangible, written list
that brings the objects of your desire one step
closer to reality. The process itself helps clarify
what you want. Suspend all disbelief and skepticism, and just do it!
List All Your Gear
Now, make another list of all the gear you own.
Make sure you include everything—instruments,
amps, effects, recording and P.A. gear, accessories, cables… the works. This is a good idea
in general, especially if you want your gear covered under any type of insurance policy.
Don’t Worry (Be Happy)
Look at that list you just made, be grateful
and appreciate all the cool gear you already
own. Sure, you’re still gassing for something
else, but there’s no need to feel desperate
or deprived. Try to eliminate any negativity in
your gear acquisitions. That means not being
jealous or envious over someone else’s gear.
It also means not cheating or deceiving anyone to get what you want.
Desktop Picture Tip
Here’s a little gear acquisition trick that never
lets me down. I usually save this for the more
high-end pieces that seem to be out of my
immediate reach. It’s simple. Get the best,
most hi-resolution picture you can find of the
item in question and make it the desktop
background picture on your computer. Leave
it on your desktop and see what happens.
That’s it, you ask? How does the gear I
want magically appear after following those
steps? That’s for you to find out. Trust me,
I’ve acquired a ton of gear starting with the
above suggestions. It works fine for me, and
I have no doubt it’ll work for anyone who’s
willing to try. Give it a try, what have you got
to lose? Once you’ve got the right mindset
and an organized approach, that gear can be
yours. If you want it.
See you next time. Until then,
KEEP ON STOMPIN’!
(a.k.a. Analog Tom) is the owner and proprietor of For
Musicians Only ( formusiciansonly.com) and author of
Analog Man’s Guide To Vintage Effects. Questions or
comments about this article can be sent to:
( analogman.com) is one of the largest boutique
effects manufacturers and retailers in the business,
established by “Analog” Mike Piera in 1993.
Mike can be reached at AnalogMike@aol.com.