Musikmesse Interview
with Peter Wolf
For more than 25 years Joe Knaggs has
been working for one of the most successful guitar manufacturers of our time - Paul
Reed Smith Guitars. As one of their first
employees in 1985, Joe was initially hired
as a finish expert (amongst other contributions, he developed the so-called “
double-stain” process, which brings out the visual
appeal of maple tops even more). After
only 18 months, he was made Production
Manager and later on served as Chief
Designer and Head of the Private Stock
Department, building Artist guitars and
Custom Shop Instruments from the finest
woods and materials to customer specification. In addition and until he left, Joe was
also Director of R&D and designed several
award winning models for PRS Guitars.
Many of the ideas born in R&D and in the
Private Stock Department later found their
way into regular production.
Mid-year 2009, Joe left the company to
start his own venture. While Joe can see
himself designing instruments for other
brands in the future as well, he is currently
focusing on his own project, which will be
launched under the brand name ‘Knaggs
Guitars’ at the Messe in Frankfurt 2010.
Joe shall be supported by Brandwolf
Consulting, run by PRS’ former Director of
Global Sales & Marketing, Peter Wolf who
will be handling all aspects of Sales & Marketing and brand development. Peter has
been involved in the Musical Instruments
Industry for almost 35 years (Prosound &
PRS-Germany in Koblenz and later directly
at PRS Guitars-USA) and is an experienced
partner for Joe Knaggs when it comes to
brand building and creating global distribution channels.
CLICK HERE to read the full interview.
