Industry insiders often foretell doom for the Summer NAMM
show, which isn’t nearly as hectic and harried as the Winter
show in Anaheim, but Premier Guitar descended on Nashville
en masse and found a treasure trove of hot new gear.
BY CHARLES SAUFLEY AND THE PREMIER GUITAR STAFF
Nashville in July is typically steamy, scorching, and movin’ a little bit slow. That more relaxed atmosphere is reflected to
some extent in the pace of Summer NAMM, held July 21–23
at the Nashville Convention Center in the heart of Music City’s
storied Lower Broadway district. Less frantic and enormous than
Winter NAMM or Europe’s Musikmesse, Nashville NAMM invites
conversation and interaction with new and old friends in the industry. And, most important to the gang here at Premier Guitar, it
gives us even more time for investigation of gear goodies from big-time manufacturers and off-the-beaten-path upstarts alike.
In many ways, the little guys were the stars of Summer
NAMM. South Carolina’s B.A. Ferguson guitars showed us how