ReaderProfile
Multimedia Audience
Print magazine: 32,000
Digital magazine: 25,000
Web site: 350,000
E-newsletter: 41,000
Got a major new product?
Launch it with “Sneak Peek”
You’ve found your ideal customer. And lots of ‘em.
Premier Guitar’s gear hounds are relentless in their pursuit of tone. They’re constantly seeking high-quality equipment
and they’ve got money to spend. When they make their next purchase, will they be buying your gear? Reach out to
these core customers with Premier Guitar and get their business. A profile of the PG reader...
The Sneak Peek package creates a
high-impact introduction for your
high-priority project. It’s an intensive
one-month campaign that combines
PG’s print magazine, digital magazine,
Web site and e-newsletter – all
coordinated to create a huge buzz
around your release date.
• Print reader average age: 46.7
• Average household income: $76,136
• Years playing guitar: 22.3*
• 95% play electric guitar*
• 78% play acoustic guitar*
• 40% play bass guitar*
• 97% plan to buy gear in the next 18 months*
• 84% record regularly
• Readers spend 1.2 hours each month reading
the print magazine
• 91% of PG online magazine readers use advertiser
links to find information about products and services
• 78% read the online magazine 20 minutes or longer.
• PG readers consider themselves…
- Professional player - 35%
- Guitar player - 86%
- Guitar collector - 42%
- Guitar retailer - 12%
If you’re introducing an important new
product, Sneak Peek is your solution.
Contact your ad rep for details and
scheduling info.
* Harvey Research, 9/07
2009
MEDIA KIT
PGOnlineMagazine
PremierGuitar.com
