2011 MEDIA KIT > BACKSTAGE PASS / PG PERKS
Backstage Pass: 70,089 opt-in subscribers
(SOURCE: DELIVRA / LYRIS)
PG’s Backstage Pass Weekly E-newsletter
A catalyst for PG’s online growth: the Backstage
Pass e-newsletter alerts readers to web-exclusive
content, hot news items and major features. With
more than 70,000 opt-in subscribers (verified by
Delivra database), Backstage Pass drives traffic to
PremierGuitar.com and the digital magazine every
week – boosting exposure for your ads and editorial coverage. Backstage Pass is also an excellent
vehicle for giveaway promotions. Ask your ad rep
TO SUBSCRIBE TO BACKSTAGE PASS,
“PG Perks” Email Sponsorships
Unlike other guitar media companies we refuse to “flood” our subscriber’s inboxes with unre-
quested promotional content - and our weekly electronic newsletter does not allow any advertising
of any kind. We do, however, have about 25,000 members of PG PERKS... and that list grows
daily who have specifically signed up and opted in to receive special offers and promotional product
information from manufacturers of high quality gear or providers of other guitar centric services.
If you’d like to consider emailing to this highly qualified list of self-reported buyers contact your
Advertising Representative for details.
Demand for this service is great and we limit the number of such offerings we make so it is available on
a first come, first served basis. PG does, however, reserve the right to accept or reject any proposed
mailing - it simply must be both a cool and unique offer that we feel our Members will value.