2013 MEDIA KIT > AUDIENCE PROFILE
THE PG AUDIENCE
CONTINUES TO GROW!
You’ve found your ideal customer...more than
1.5 million of them every month.
Premier Guitar is the only guitar media company that fields an independent and complete reader study every year asking readers
who they are; what they want; and what they need...both in terms of
editorial and advertising content.
These annual studies are conducted through Harvey Research, Inc.
and offer a detailed profile of the PG audience:
• Avearge age: 47.1
• Average household income: $87,618
• Years playing guitar: 17.9
• 95% play electric guitar
• 81% play acoustic guitar
• 43% play bass guitar
• 99% plan to buy gear in the next 12 months
• PG readers consider themselves…
- Professional players - 47%
- Recreational players - 66%
- Guitar collectors - 29%
- Guitar dealers/product manufacturers - 2%
Data from 2012 Ad-Q Study
(SOURCE: HARVEY RESEARCH, NOV. 2012)